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NIPCO BRAND GUIDE

Honoring Our Origins, Preparing for Our Future

Since its founding, Northwest Iowa Power Cooperative (NIPCO) has existed for one clear purpose: to provide reliable, affordable power to rural Iowa—at the end of the line—when others would not. Born from cooperation, innovation, and shared responsibility, NIPCO has evolved alongside its member cooperatives, adapting to new technologies, generation resources, and system demands.

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This logo refresh honors that legacy while positioning NIPCO visually for the next generation of energy leadership, infrastructure investment, and cooperative collaboration.

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Our previous logo, introduced in 2008 during our 60th anniversary, served us well for nearly two decades. This updated identity ensures NIPCO remains visually strong, digitally adaptable, and aligned with our long-term mission. 

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This is not a reinvention –– its a refinement of who we are.

Why a Brand Refresh?

NEW LOOK. SAME COOPERATIVE SPIRIT.

  • Modernized visual identity

  • Versatile logo system - adaptable to multiple applications

  • Stronger brand consistency

  • Preparing for next generation in the energy industry

  • Logo with purpose and alignment

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PURPOSEFUL. SYMBOLIC. COOPERATIVE.

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Vertical Logo

Impact

  • Apparel

  • Trucks

  • Posters

  • Signage

  • Event branding

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Horizontal Logo

Corporate

  • Website headers

  • Email signatures

  • Letterhead

  • Media

  • Banners

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Symbol-Only "N" Logo

Branding

  • Digital icons

  • Apparel

  • Merchandise

  • Video branding

  • Animations

  • Social Media

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LOGO USAGE GUIDELINES

MINIMUM SIZES

To maintain legibility: 

  • Horizontal logo - Minimum 2 inches wide

  • Vertical logo - Minimum 1.3 inches wide

  • N-Symbol - Minimum 1 inch wide

CLEAR SPACE REQUIREMENTS

  • Maintain a minimum of 0.25" (1/4") of clear space "air" around all sides of the logo.

  • No text, graphics, or borders should enter this area or partially cover the logo.

ACCEPTABLE USES

  • Cooperative member and affiliate communications

  • Sponsorship and co-branding

  • Economic development materials

  • Distribution member marketing

  • Watermarks and branded visuals

CO-BRANDING GUIDELINES

NIPCO logos may be paired with partner or member logos, including Touchstone Energy® co-branded logos provided:

  • Equal visual weight is maintained

  • Proper spacing is respected

  • NIPCO & Touchstone Energy® brand standards are followed

COLOR STANDARDS

TYPOGRAPHY

NIPCO

PRIMARY BRAND FONT

  • Font: Bauhaus Apex (Extra Bold)

  • Horizontal Scale: 110%

  • Used in NIPCO wordmark

Avenir

SUPPORTING FONT FAMILY

  • Font: Avenir

  • Used for all communications

  • Digital and print friendly

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TOUCHSTONE ENERGY® BRANDING

FILE FORMATS & USAGE

AVAILABLE FORMATS

 

  • EPS (vector - preferred for print and scaling)

  • PDF

  • PNG

  • JPEG

 

RESOLUTION GUIDELINES

 

  • Web/Digital: 72 dpi minimum

  • Print: 300 dpi minimum

 

PROHIBITED USES

 

  • Do not stretch or distort

  • Do not recolor outside brand palette

  • Do not place on cluttered backgrounds

  • Do not alter or recreate

 

DOWNLOAD

Browse our approved logos in various file formats for approved logo use based on brand guidelines above. 

SUPPORT & CONTACT

If you need additional logo files or guidance, contact: 

Rachel Rogers

Communications Specialist

rrogers@nipco.coop

712-546-4141

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